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Labha Prabha@ KSEB

Kerala State Electricity Board (KSEB) launched a comprehensive campaign that aims to improve demand-side management through an incentive scheme in order to ensure public participation.
Labhaprabha, will run from March 23 to May 31.

Labha Prabha involves two constituent schemes, of which one will focus on earning ‘energy credits’ and the other a ‘no load-shedding’ drive, the power minister said.

Half of the earnings made through savings under the scheme will either be returned to consumer or rewards of equivalent value made available to him.


Those who wish to join the programme need to register by texting information such as consumer number, name of the electrical section in the format KSEB SECTION_CODE CONSUMER_NO to 9287088808. Please avoid the digits after – in the consumer number.


The ‘no load-shedding campaign’ will see the KSEB interact with consumers on the ground and rule out load-shedding to the area served by a feeder subject to milestone consumption savings realised.

The minister said that the KSEB will declare rewards for up to Rs 2 crore as part of the Labha Prabha campaign.

These include 50,000 CFL bulbs every week; solar lamps for every 1,000 consumers (total 5,600 amounting to Rs 56 lakh); table lamps; LED tubes and bulbs; water heaters and T-5 tube lights.

The bumper prize will be in the form of a 1KW solar installation (Rs 1.25 crore) for the first 100 consumers who make maximum energy savings.

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