Earth Hour is a worldwide movement for the planet organized by the World Wide Fund for Nature (WWF). Earth Hour engages a massive mainstream community on a broad range of environmental issues. It was famously started as a lights-off event in Sydney, Australia in 2007. Since then it has grown to engage more than 7000 cities and towns worldwide, and the one-hour event continues to remain the key driver of the now larger movement. The event is held worldwide and held towards the end of March annually, encouraging individuals, communities, households and businesses to turn off their non-essential lights for one hour as a symbol for their commitment to the planet. Earth Hour 2013 was celebrated on March 23, 2013. Earth Hour 2014 is scheduled for Saturday, March 29, from 8:30 p.m. to 9:30 p.m. during participants’ local time.
I Will If You Will
“I Will If You Will” (IWIYW) is an Earth Hour campaign to encourage positive action for the environment. The actions required are up to the individual or group. They could be big or small and it might be a simple lifestyle change or perhaps something that leads to political change. The campaign intends for people to become the inspiration to their friends, family, colleagues and communities by sharing what they’re willing to do to protect the planet. Challenges can be created or accepted on Earth Hour’s YouTube channel.
Earth Hour is the world’s biggest celebration for our amazing planet – every year on the last Saturday of March, millions of people across the globe unite in a spectacular show of support to raise awareness about climate change.
How can you be a part of this global movement? All you have to do is join the world in switching off your lights on 29th March 2014.Join the largest environment campaign in history;
From signature campaigns to musical evenings, cyclothons to candlelit marches, walkathons, dance performances, magic shows, flash mobs and recycling drives – Earth Hour is our planet’s time to shine! It’s a time to host your own Earth Hour campaign – of one, or one hundred people – to pledge to do your own bit for the planet. Whether it’s a status update, or an acoustic band performance, everyone can be an Earth Hour Hero.
When the planet goes dark, governments, organizations and people take notice and this has led to extraordinary outcomes for the environment in countries like Russia, Argentina, Madagascar and our own. From this darkness will emerge greater enlightenment about climate change and the need to make more planet-friendly choices. And every hand that flips a switch off, turns on a brighter future!